Wednesday, August 19, 2009

Tuesday is "torture your customers" day

Today was Choinkwich day. On the ride to my afternoon spot I had an evil thought: what if I made all the potential Choinkwich eaters perform some sort of challenge to gain their bacon? I had "Festivus" in mind... remember how Frank Costanza makes the family perform "feats of strength" once the "airing of grievances" has wrapped up? Well, in this heat I thought that making people do push-ups on the nasty pavement might just be gross. I decided that each person needed to sing the "Chia Pet" jingle... (ch-ch-ch-CHIA!) with the word "Ch-ch-ch-choinkwich."

GOD it made my day. Sadistic, probably. Ha! The fact is that pretty much everyone did it willingly and with a big damned smile. Some did it quietly, some yelled it at the top of their lungs.

When is the last time you had to act like an idiot to gain some bacon?


  1. "Chia" is my dog's name - I like to say she has her own theme song!

  2. I love that you did that!
    Your silliness is so inspirational.
    I love silly!


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